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The focus group research handbook /

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Bibliographic Details
Main Author: Edmunds, Holly
Corporate Authors: NetLibrary, Inc, American Marketing Association
Format: eBook
Language:English
Published: [Lincolnwood, Ill.] : NTC, [1999]
Subjects:
Focus groups.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
At head of title: American Marketing Association.
Electronic resource.
Physical Description:288 pages
ISBN:0071394532 (electronic bk.)
9780071394536 (electronic bk.)