Industry and firm studies /

Bibliographic Details
Other Authors:	Tremblay, Victor J., Tremblay, Carol Horton
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2007]
Edition:	4th ed.
Subjects:	Industrial management > Case studies. Industrial organization > Case studies. Management games > Case studies.
Online Access:	Table of contents only

Table of Contents:

Airline service : the evolution of competition since deregulation / Steven A. Morrison
Banking : an industry in transition / Robert M. Adams
Brewing : games firms play / Victor J. Tremblay and Carol Horton Tremblay
Cigarettes : old firms facing new challenges / Frank J. Chaloupka
Distilled spirits : spirited competition or regulated monopoly? / Jon P. Nelson
Health insurance : designing products to reduce costs / Lee R. Mobley and H.E. Frech III
Motion pictures : competition, distribution, and efficiencies / Stanley I. Ornstein
Soft drinks : the carbonated soft drink industry in the United States / Ronald W. Cotterill ... [et al.]
The sports industry and antitrust / Rodney Fort
General Motors : lost dominance / Seth W. Norton
Microsoft : who is Microsoft today? / Don E. Waldman and Rochelle Ruffer
Schlitz : why the Schlitz hit the fan / Avi Goldfarb
TiVo : product versus incumbent advantage / Pai-Ling Yin.