Introduction to marketing : a step-by-step guide to all the tools of marketing /

Bibliographic Details
Main Author:	Lancaster, Geoffrey, 1938-
Corporate Author:	NetLibrary, Inc
Other Authors:	Reynolds, Paul
Format:	eBook
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, 1999.
Series:	Marketing in action series.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	ix, 290 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages [275]-277) and index.
ISBN:	058537967X (electronic bk.) 9780585379678 (electronic bk.)