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11 steps to brand heaven : the ultimate guide to buying an advertising campaign /

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Bibliographic Details
Main Author: Weinreich, Len
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London ; Dover, N.H. : Kogan Page, 1999.
Subjects:
Advertising.
Advertising agencies.
Advertising campaigns.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiv, 245 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0585379874 (electronic bk.)
9780585379876 (electronic bk.)