Cover Image

Strategies and tools for corporate blogging /

Bibliographic Details
Main Author: Cass, John (Gene John)
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, [2007]
Subjects:
Business communication > Blogs.
Internet marketing.
Business enterprises > Blogs.
Blogs.
Online Access:Table of contents only
Table of Contents:
  • The need for blogger relations
  • Determining if your organization should blog
  • Developing a blogger relations strategy
  • Blogging guidelines for companies
  • Tools for blogger relations
  • Writing for blogger relations
  • Dialogue and the art of conversation for effective blogger relations
  • Brand strategies for effective blogging
  • Blogosphere communities : lessons from the automobile blogging community
  • Blogs from the customer's perspective
  • The future of blogger relations : podcasting, Web 2.0, and social media.