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The Ernst & Young business plan guide /

Bibliographic Details
Main Author: Ford, Brian R.
Other Authors: Bornstein, Jay, Pruitt, Patrick T., Siegel, Eric S.
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2007]
Edition:3rd ed.
Subjects:
New business enterprises > Planning.
Business planning.
Online Access:Table of contents only
Table of Contents:
  • The business plan
  • Who reads the business plan?
  • Legal forms of a business
  • Due diligence
  • Contents
  • Executive summary
  • General company description
  • Products and services
  • Marketing plan
  • Operational plan
  • Management and organization
  • Major milestones
  • Structure and capitalization
  • Financial plan
  • Confidentiality agreements
  • Further considerations
  • Resources for entrepreneurs
  • Conclusion.