rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branded conservatives
    sub title: how the brand brought the right from the fringes to the center of American politics
  name:
    name part: Cosgrove, Kenneth M.
    name part: 1963-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 364 pages ; 23 cm.
  table of contents: A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Reelect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns : how the conservative brand strategy changed American politics.
  note: Kenneth M. Cosgrove.
  note: Includes bibliographical references (pages [349]-355) and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Conservatism
    geographic: United States
    topic: History
    temporal: 20th century
  subject:
    geographic: United States
    topic: Politics and government
    temporal: 20th century
  classification: JC573.2.U6 C67 2007
  classification: 320.520973/09045
  related item:
    title info:
      title: Politics, media & popular culture. v. 12
  identifier: 9780820474656 (pb : alk. paper)
  identifier: 0820474657 (pb : alk. paper)
  identifier: 2006101457
  identifier: http://www.loc.gov/catdir/toc/ecip077/2006101457.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip077/2006101457.html
  record info:
    record content source: DLC
    record creation date: 061215
    record change date: 20151105052236.0
    record identifier: in00002241431