Brands : meaning and value in media culture /

Bibliographic Details
Main Author:	Arvidsson, Adam
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2006.
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

by Arvidsson, Adam
Published 2006

Table of contents

Book