Managing sales leads : turning cold prospects into hot customers /

Bibliographic Details
Main Author: Obermayer, James W.
Format: Book
Language:English
Published: [Chicago, Ill.] : Mason, Ohio : [Chicago, Ill.] : American Marketing Association ; Thomson/South-Western ; Racom Communications, [2007]
Subjects:
Online Access:Table of contents only
Description
Physical Description:xii, 255 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324205465
9780324205466