Big in Asia : 30 strategies for business success /

Bibliographic Details
Main Author:	Backman, Michael, 1967-
Other Authors:	Butler, Charlotte
Format:	Book
Language:	English
Published:	Houndmills [England] ; New York : Palgrave Macmillan, 2007.
Edition:	Expanded and updated ed.
Subjects:	Strategic planning > Asia. Business planning > Asia. International business enterprises > Asia > Management. Intercultural communication > Asia. Success in business > Asia.
Online Access:	Contributor biographical information Publisher description Table of contents only

Description
Item Description:	Includes index.
Physical Description:	x, 438 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (p. ) and index.
ISBN:	0230000274 (pbk.) 9780230000278 (pbk.)