Arts marketing insights : the dynamics of building and retaining performing arts audiences /

Bibliographic Details
Main Author: Bernstein, Joanne Scheff, 1945-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2007]
Edition:1st ed.
Subjects:
Online Access:Table of contents only

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a22000004a 4500
001 in00002217455
005 20151104115123.0
008 060905s2007 cau b 001 0 eng
010 |a  2006029093 
020 |a 0787978442 
020 |a 9780787978440 
024 3 |a 9780787978440 
029 1 |a YDXCP  |b 2441365 
035 |a (OCoLC)ocm71286642 
035 |a (OCoLC)71286642 
040 |a DLC  |c DLC  |d BAKER  |d C#P  |d YDXCP  |d UtOrBLW 
049 |a TXAM 
050 0 0 |a PN1590.M27  |b B47 2007 
082 0 0 |a 791.069/8  |2 22 
100 1 |a Bernstein, Joanne Scheff,  |d 1945- 
245 1 0 |a Arts marketing insights :  |b the dynamics of building and retaining performing arts audiences /  |c Joanne Scheff Bernstein ; foreword by Philip Kotler. 
250 |a 1st ed. 
264 1 |a San Francisco :  |b Jossey-Bass,  |c [2007] 
264 4 |c ©2007 
300 |a xx, 294 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 267-280) and index. 
650 0 |a Performing arts  |x Marketing. 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0620/2006029093.html  |t 0 
938 |a Baker & Taylor  |b BKTY  |c 27.95  |d 20.96  |i 0787978442  |n 0006891775  |s active 
938 |a YBP Library Services  |b YANK  |n 2441365 
945 |a PromptCat  |b 30434 
946 |a stk 
947 |a A14835481521 
994 |a 92  |b TXA 
948 |a cataloged  |b h  |c 2007/1/5  |d c  |e jlanham  |f 11:19:35 am 
999 |a MARS 
999 f f |s c4c39f1b-1750-3bd6-8ec2-51197ffbbe5d  |i f58d72c9-1601-3bc9-9725-1f9192e5f423  |t 0 
952 f f |p normal  |a Texas A&M University  |b College Station  |c Sterling C. Evans Library  |d Evans: Library Stacks  |t 0  |e PN1590.M27 B47 2007  |h Library of Congress classification  |i unmediated -- volume  |m A14835481521 
998 f f |a PN1590.M27 B47 2007  |t 0  |l Evans: Library Stacks