Cover Image

Arts marketing insights : the dynamics of building and retaining performing arts audiences /

Bibliographic Details
Main Author: Bernstein, Joanne Scheff, 1945-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2007]
Edition:1st ed.
Subjects:
Performing arts > Marketing.
Online Access:Table of contents only
Description
Physical Description:xx, 294 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 267-280) and index.
ISBN:0787978442
9780787978440