Cases in advertising and marketing management : real situations for tomorrow's managers /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2007]
|
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xiv, 217 pages ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0742538354 (cloth : alk. paper) 0742538362 (pbk. : alk. paper) |