Living brands : collaboration + innovation = customer fascination /

Bibliographic Details
Main Author:	Nadeau, Raymond
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2007]
Subjects:	Brand name products. Advertising > Brand name products.
Online Access:	Table of contents only Contributor biographical information Publisher description

Description
Physical Description:	xxx, 302 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [287]-288) and index.
ISBN:	0071466142 (alk. paper) 9780071466141