Cover Image

The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz /

Bibliographic Details
Main Author: Kelly, Alan, 1957-
Format: Book
Language:English
Published: New York : Dutton, [2006]
Subjects:
Strategic planning.
Competition.
Online Access:Table of contents only
Description
Physical Description:x, 340 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [314]-325) and indexes.
ISBN:0525949844 (hardcover)
9780525949848 (hardcover)