Branding a store : how to build successful retail brands in a changing marketplace /

Bibliographic Details
Main Author: Floor, Ko
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, [2006]
Subjects:
Online Access:Table of contents only
Description
Item Description:Originally published: Amsterdam: BIS.
Physical Description:360 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 355-358).
ISBN:0749448326
9780749448325