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Street-smart advertising : how to win the battle of the buzz /

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Bibliographic Details
Main Author: Berman, Margo, 1947-
Format: Book
Language:English
Published: Lanham, Md. : Rowman & Littlefield Publishers, [2007]
Subjects:
Advertising.
Commercial art.
Graphic design (Typography)
Advertising media planning.
Creation (Literary, artistic, etc.)
Description
Physical Description:xii, 237 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 231-232) and index.
ISBN:0742541363 (cloth : alk. paper)
0742541371 (pbk. : alk. paper)