Cover Image

Pretest experiments : influence of message organization and style on message comprehension and decision-making /

Bibliographic Details
Main Author: Troldahl, Verling C.
Corporate Authors: Michigan State University. Department of Communication, United States. Office of Civil Defense
Other Authors: Robeck, George B., Costello, Daniel E.
Format: Book
Language:English
Published: East Lansing, Mich. : Michigan State University, Dept. of Communications, College of Communication Arts, [1965]
Subjects:
Information theory.
Persuasion (Psychology)
Compliance.
Civil defense > United States.
Emergency communication systems > United States.
Description
Item Description:"October, 1965."
Physical Description:viii leaves, 54 pages ; 28 cm.
Bibliography:Includes bibliographical references.