The marking enterprise : business success and societal embedding /

Bibliographic Details
Main Author:	Thoenig, Jean-Claude, 1940-
Other Authors:	Waldman, Charles
Format:	Book
Language:	English
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Series:	INSEAD business press.
Subjects:	Marketing > Social aspects. Customer relations. Consumer satisfaction. Social marketing. Organizational effectiveness.
Online Access:	Contributor biographical information Publisher description Table of contents only

by Thoenig, Jean-Claude, Waldman, Charles
Published 2007

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