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The marking enterprise : business success and societal embedding /

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Bibliographic Details
Main Author: Thoenig, Jean-Claude, 1940-
Other Authors: Waldman, Charles
Format: Book
Language:English
Published: Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Series:INSEAD business press.
Subjects:
Marketing > Social aspects.
Customer relations.
Consumer satisfaction.
Social marketing.
Organizational effectiveness.
Online Access:Contributor biographical information
Publisher description
Table of contents only
Description
Physical Description:xii, 241 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 221-230) and indexes.
ISBN:0230001874 (cloth)
9780230001879 (cloth)