Creating change in the SEIU and the AFL-CIO : The role of identity /

Bibliographic Details
Main Author:	Peplow, Amber Leigh Burkett, 1975-
Other Authors:	Conrad, Charles R. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2005]
Subjects:	Major Speech Communication. Organizational Culture AFL-CIO Organization Rhetoric SEIU Organizational Change
Online Access:	Link to OAK Trust copy

Description
Abstract:	The SEIU and the AFL-CIO utilized similar rhetorical strategies in creating identification to further change within their organizations. Despite similar rhetorical strategies, the change efforts differ substantially in terms of success. This dissertation argues that the audience, culture and organizational structure influence the success of the change effort. The dissertation provides implications for rhetorical communication in labor unions.
Item Description:	"Major Subject: Speech Communication" Title from author supplied metadata (automated record created on Sep. 21, 2005.) Vita. Abstract. Electronic resource.
Format:	Mode of access: World Wide Web. System requirements: World Wide Web access and Adobe Acrobat Reader.
Bibliography:	Includes bibliographical references.