The encyclopaedic dictionary of marketing /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks, Calif.; London :
Response Books,
2006.
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| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Physical Description: | 352 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references (pages [350]-352). |
| ISBN: | 0761935010 (pbk.) 817829656X (pbk. : India) |