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When ads work : new proof that advertising triggers sales /

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Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: Armonk, N.Y. : Sharpe, [2007]
Edition:2nd ed.
Subjects:
Advertising > Case studies.
Sales promotion > Case studies.
Online Access:Table of contents only
Description
Physical Description:xix, 209 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0765617382 (cloth : alk. paper)
9780765617385 (hbk.)