B2B brand management /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Pfoertsch, Waldemar, Michi, Ines
Format:	Book
Language:	English
Published:	Berlin ; New York : Springer, [2006]
Subjects:	Brand name products > Management. Brand name products > Case studies.

by Kotler, Philip
Published 2006

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