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B2B brand management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Pfoertsch, Waldemar, Michi, Ines
Format: Book
Language:English
Published: Berlin ; New York : Springer, [2006]
Subjects:
Brand name products > Management.
Brand name products > Case studies.
Description
Physical Description:xvi, 357 pages : illustrations ; c 24 cm.
Bibliography:Includes bibliographical references (pages [331]-342) and index.
ISBN:9783540253600 (alk. paper)
3540253602 (alk. paper)