APA (7th ed.) Citation

Kotler, P., Pfoertsch, W., & Michi, I. (2006). B2B brand management. Springer.

Chicago Style (17th ed.) Citation

Kotler, Philip, Waldemar Pfoertsch, and Ines Michi. B2B Brand Management. Berlin ; New York: Springer, 2006.

MLA (9th ed.) Citation

Kotler, Philip, et al. B2B Brand Management. Springer, 2006.