Environmental marketing claims.

The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) offers information in PDF format about its "Guides for the Use of Environmental Marketing Claims." The guides provide a framework for the use of environmental advertising and label claims in the retail indus...

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Bibliographic Details
Corporate Author:	United States. Federal Trade Commission. Office of Consumer and Business Education
Format:	Government Document Book
Language:	English
Published:	[Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, [1999]
Series:	Facts for business.
Subjects:	Green marketing > United States.
Online Access:	Text version: PDF version:

Description
Summary:	The Bureau of Consumer Protection (BCP) of the U.S. Federal Trade Commission (FTC) offers information in PDF format about its "Guides for the Use of Environmental Marketing Claims." The guides provide a framework for the use of environmental advertising and label claims in the retail industry. The FTC includes examples of substantiated and deceptive claims found in the guides.
Item Description:	"October 1999." Title from title screen (viewed on July 19, 2006). Electronic resource.
Physical Description:	1 folded sheet (7 pages) : digital, PDF file.
Format:	Mode of access: Internet from the FTC web site. Address as of 5/11/07: http://www.ftc.gov/bcp/conline/pubs/buspubs/epaclaims.shtm (text version), http://www.ftc.gov/bcp/conline/pubs/buspubs/epaclaims.pdf (PDF version); current access available via PURL.