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Dietary supplements : an advertising guide for industry.

The U.S. Federal Trade Commission (FTC) presents the full text of the manual "Dietary Supplements: An Advertising Guide for Industry" in PDF format. The guide highlights the application of FTC law to dietary supplement advertising, identifying claims and interpreting ad meaning, substantia...

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Bibliographic Details
Corporate Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Format: Government Document Book
Language:English
Published: [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, [2001]
Subjects:
Dietary supplements > United States > Marketing.
Dietary supplements industry > United States.
Electronic publications
Online Access:Text version:
PDF version:
Description
Summary:The U.S. Federal Trade Commission (FTC) presents the full text of the manual "Dietary Supplements: An Advertising Guide for Industry" in PDF format. The guide highlights the application of FTC law to dietary supplement advertising, identifying claims and interpreting ad meaning, substantiating claims, and other issues related to dietary supplement advertising.
Item Description:"April 2001."
Title from title screen (viewed on July 17, 2006).
Electronic resource.
Physical Description:26 pages : digital, PDF file.
Format:Mode of access: Internet from the FTC web site. Address as of 5/11/07: http://www.ftc.gov/bcp/conline/pubs/buspubs/dietsupp.shtm (text version), http://www.ftc.gov/bcp/conline/pubs/buspubs/dietsupp.pdf (PDF version); current access available via PURL.