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Complying with the environmental marketing guides.

The Bureau of Consumer Protection of the U.S. Federal Trade Commission (FTC) presents the full text of the May 2000 business fact sheet entitled "Complying with the Environmental Marketing Guides." The text is available in PDF format. The FTC provides a framework for the use of environment...

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Bibliographic Details
Corporate Author: United States. Federal Trade Commission
Format: Government Document Book
Language:English
Published: [Washington, D.C.] : Federal Trade Commission, [2000?]
Subjects:
Green marketing > Government policy > United States.
Eco-labeling > Government policy > United States.
Electronic publications
Online Access:Text version:
PDF version:
Description
Summary:The Bureau of Consumer Protection of the U.S. Federal Trade Commission (FTC) presents the full text of the May 2000 business fact sheet entitled "Complying with the Environmental Marketing Guides." The text is available in PDF format. The FTC provides a framework for the use of environmental advertising and label claims in the retail industry. The FTC includes examples of substantiated and deceptive claims found in the guide concerning degradable, biodegradable, compostable, and recyclable claims.
Item Description:Title from title screen (viewed on July 6, 2006).
Electronic resource.
Physical Description:33 pages : digital, PDF file.
Format:Mode of access: Internet from the FTC web site. Address as of 5/10/07: http://www.ftc.gov/bcp/conline/pubs/buspubs/greenguides.shtm (text version), http://www.ftc.gov/bcp/conline/pubs/buspubs/greenguides.pdf (PDF version); current access available via PURL.