Word of mouth marketing : how smart companies get people talking /

The anatomy of buzz : how to create word-of-mouth marketing /
by: Rosen, Emanuel (Manu), 1953-
Published: (2000)

The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing /
by: Rosen, Emanuel (Manu), 1953-
Published: (2009)

Grapevine : the new art of word-of-mouth marketing /
by: Balter, Dave
Published: (2005)

The passion conversation : understanding, sparking, and sustaining word of mouth marketing /
Published: (2013)

Building buzz to beat the big boys : word-of-mouth marketing for small businesses /
by: O'Leary, Steve
Published: (2008)

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
by: Silverman, George, 1942-
Published: (2001)

Buzzmarketing : get people to talk about your stuff /
by: Hughes, Mark, 1965-
Published: (2005)

Recommended : how to sell through networking and referrals /
by: Lopata, Andy
Published: (2011)

The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage /
by: Heskett, James L.
Published: (2008)

The face-to-face book : why real relationships rule in a digital marketplace /
by: Keller, Edward B., 1955-
Published: (2012)

Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale /
by: Weitzl, Wolfgang
Published: (2017)

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /
by: Scott, David Meerman
Published: (2009)

Voice marketing : harnessing the power of conversational AI to drive customer engagement /
by: Minsky, Laurence, et al.
Published: (2024)

Unleashing the ideavirus /
by: Godin, Seth
Published: (2000)

Ripple effect : how empowered involvement drives word of mouth /
by: Oetting, Martin
Published: (2009)

Exploring the power of electronic word-of-mouth in the services industry /
Published: (2020)

Electronic word of mouth.
Published: (2016)

The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point.
by: Mourdoukoutas, Panos, et al.
Published: (2009)

Words in ads /
by: Myers, Greg, 1954-
Published: (1994)

Specialty advertising in marketing /
by: Herpel, George L. (George Lloyd), 1921-
Published: (1972)

Advertising and market power /
by: Comanor, William S.
Published: (1974)

World wide rave : creating triggers that get millions of people to spread your ideas and share your stories /
by: Scott, David Meerman
Published: (2009)

Electronic word of mouth.
Published: (2016)

International advertising and marketing /
Published: (1979)

The referral engine : teaching your business to market itself /
by: Jantsch, John
Published: (2010)

Advertising and marketing to young people.
by: Gilbert, Eugene, 1926-
Published: (1957)

Advertising & marketing research : a new methodology /
by: Tolley, B. Stuart
Published: (1977)

Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands /
by: Randazzo, Sal
Published: (1993)

Positioning : how advertising shapes perception /
Published: (2004)

Advertising services : full-service agency, a la carte, or in-house? /
Published: (1979)

Accountable advertising : a handbook for managers and analysts /
by: Broadbent, Simon
Published: (1997)

Gender & utopia in advertising : a critical reader /
Published: (1994)

Advertising directed at children ; Endorsements in advertising /
Published: (1982)

The fight for truth in advertising /
by: Kenner, H. J. (Hurnard J.)
Published: (1985)

TurboTax's deceptive marketing /
by: Borgenicht, Nicole
Published: (2022)

Twentieth century advertising and the economy of abundance : a review of 50 years of American advertising, its economic and social importance, and its contribution to the American standard of living.
Published: (1980)