APA (7th ed.) Citation

Sernovitz, A. (2006). Word of mouth marketing: How smart companies get people talking. Kaplan Pub..

Chicago Style (17th ed.) Citation

Sernovitz, Andy. Word of Mouth Marketing: How Smart Companies Get People Talking. Chicago, IL: Kaplan Pub., 2006.

MLA (9th ed.) Citation

Sernovitz, Andy. Word of Mouth Marketing: How Smart Companies Get People Talking. Kaplan Pub., 2006.