Niche envy : marketing discrimination in the digital age /

Bibliographic Details
Main Author:	Turow, Joseph
Format:	Book
Language:	English
Published:	Cambridge, Mass. : MIT Press, [2006]
Subjects:	Consumer profiling. Market segmentation. Marketing > Technological innovations. Customer services > Technological innovations.

Description
Physical Description:	viii, 225 pages ; 24 cm.
Bibliography:	Includes bibliographical references (pages [193]-215) and index.
ISBN:	0262201658 (alk. paper)