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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them /

Bibliographic Details
Main Author: Cook, Arthur G.
Format: Book
Language:English
Published: Aldershot, England ; Burlington, VT : Gower, [2006]
Subjects:
Pharmaceutical industry > Forecasting.
Pharmaceutical industry.
Drug Industry > trends.
Forecasting > methods.
Online Access:Table of contents only
Description
Physical Description:xvii, 141 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 135-137) and index.
ISBN:0566086751 (alk. paper)
9780566086755 (alk. paper)