Cover Image

The real world guide to fashion selling and management /

Bibliographic Details
Main Author: Sherman, Gerald J.
Other Authors: Perlman, Sar
Format: Book
Language:English
Published: New York : Fairchild Publications, [2007]
Subjects:
Selling.
Selling > Management.
Fashion.
Clothing trade.
Table of Contents:
  • Selling isn't a dirty word
  • The characteristics of successful salespeople and sales managers
  • Retail sales in fashion
  • Business-to-business selling
  • Getting to the sale
  • Selling yourself
  • The sales presentation
  • Follow-through and relationship development
  • Managing a sales force
  • Training and tools
  • Measuring productivity
  • Organizational structure and interaction
  • Adapting to change in the fashion markets
  • The global marketplace.