The real world guide to fashion selling and management /

Bibliographic Details
Main Author: Sherman, Gerald J.
Other Authors: Perlman, Sar
Format: Book
Language:English
Published: New York : Fairchild Publications, [2007]
Subjects:

MARC

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245 1 4 |a The real world guide to fashion selling and management /  |c Gerald J. Sherman, Sar Perlman. 
246 1 4 |a Real world guide to fashion selling & management 
246 3 |a Fashion selling and management 
264 1 |a New York :  |b Fairchild Publications,  |c [2007] 
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300 |a xi, 304 pages :  |b illustrations ;  |c 24 cm. 
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504 |a Includes bibliographical references (pages 283-289) and index. 
505 0 |a Selling isn't a dirty word -- The characteristics of successful salespeople and sales managers -- Retail sales in fashion -- Business-to-business selling -- Getting to the sale -- Selling yourself -- The sales presentation -- Follow-through and relationship development -- Managing a sales force -- Training and tools -- Measuring productivity -- Organizational structure and interaction -- Adapting to change in the fashion markets -- The global marketplace. 
650 0 |a Selling. 
650 0 |a Selling  |x Management. 
650 0 |a Fashion. 
650 0 |a Clothing trade. 
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