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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /

Bibliographic Details
Main Author: Lehu, Jean-Marc
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2006.
Subjects:
Product management.
Product life cycle.
Online Access:Table of contents
Description
Physical Description:xii, 252 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [225]-234) and index.
ISBN:0749445661