Brandsimple : how the best brands keep it simple and succeed /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Brands and branding /
Published: (2004)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The pirate inside : building a challenger brand culture within yourself and your organization /
by: Morgan, Adam, 1969-
Published: (2004)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

Creating powerful brands in consumer, service, and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (1998)

The brand who cried "wolf" : deliver on your company's promise and create customers for life /
by: Deming, Scott
Published: (2007)

Brandscendence : three essential elements of enduring brands /
by: Clark, Kevin A.
Published: (2004)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)

How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

The future of brands : twenty-five visions /
Published: (2000)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Branding : from brief to finished solution /
Published: (2002)

Zag : the number-one strategy of high-performance brands : a whiteboard overview /
by: Neumeier, Marty
Published: (2006)

Brand policy determination /
by: Cook, Victor J.
Published: (1967)

Competitive success : how branding adds value /
by: Davis, John
Published: (2010)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Grow the core : how to focus on your core business for brand success /
by: Taylor, David, 1964-
Published: (2013)

World branding : concept, strategy and design /
Published: (2007)

Smart things to know about brands & branding /
by: Mariotti, John
Published: (1999)

The invisible grail : how brands can be used to engage with audiences /
by: Simmons, John, 1948-
Published: (2006)