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Alliance brand : fulfilling the promise of partnering /

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Bibliographic Details
Main Author: Darby, Mark (Mark Edward)
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2006]
Subjects:
Strategic alliances (Business)
Online Access:Table of contents
Description
Physical Description:xxxii, 376 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [357]-362) and index.
ISBN:0470032189 (hbk.)