Cover Image

Up close & personal? : customer relationship marketing @ work /

Bibliographic Details
Corporate Author: Chartered Institute of Marketing
Other Authors: Gamble, Paul R.
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page, 2006.
Edition:3rd ed.
Subjects:
Relationship marketing.
Customer relations.
Online Access:Table of contents
Description
Item Description:First published in Great Britain in 1999.
"The Chartered Institute of Marketing."
Physical Description:xii, 428 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [415]-422) and index.
ISBN:0749446919