Cover Image

Consumer behavior : a strategic approach /

Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [2004]
Subjects:
Consumer behavior.
Marketing research.
Marketing.
Consumentengedrag.
Description
Physical Description:xxiii, 631 pages : color illustrations ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0618222154
9780618222155