The importance of being branded : an Irish perspective /

Bibliographic Details
Main Author:	Fanning, John
Format:	Book
Language:	English
Published:	Dublin, Ireland : The Liffey Press, [2006]
Subjects:	Product management. Product management > Ireland. Brand name products > Ireland.

Description
Physical Description:	ix, 345 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	190414893X