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Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, [2007]
Edition:7th ed.
Subjects:
Advertising.
Sales promotion.
Communication in marketing.
Description
Physical Description:xxvi, 820 pages : color illustrations ; 29 cm.
Bibliography:Includes bibliographical references (pages 763-789) and indexes.
ISBN:0073101265 (alk. paper)