Manage for profit, not for market share : a guide to greater profits in highly contested markets /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
[2006]
|
| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- Choose profit over market share
- Learn to compete peacefully
- Change the way you form your assumptions
- Use internal data to find profit opportunities
- Uncover preferences and willingness to pay
- Optimize your marketing mix to capture the highest additional profit
- Raise your prices to get the profit you deserve
- Don't ingratiate yourself with customers
- Align your incentives to focus on profit
- Get your market communication under control
- Epilogue: it's time to cash in your profit opportunities.