Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers /

Bibliographic Details
Main Author:	Johnson, Lisa, 1967-
Other Authors:	Hanson, Cheri
Format:	Book
Language:	English
Published:	New York : Free Press, c2006.
Subjects:	Young adult consumers. Marketing. Generation X > Attitudes. Generation Y > Attitudes.

Description
Physical Description:	viii, 277 p. ; 24 cm.
Bibliography:	Includes bibliographic references (p. 251-259) and index.
ISBN:	0743277503