Cover Image

Winning elections with political marketing /

Bibliographic Details
Other Authors: Davies, Philip, 1948-, Newman, Bruce I.
Format: Book
Language:English
Published: New York : Haworth Press, [2006]
Subjects:
Political campaigns > United States.
Political campaigns > Great Britain.
Campaign management > United States.
Campaign management > Great Britain.
Advertising, Political > United States.
Advertising, Political > Great Britain.
Online Access:Table of contents
Description
Physical Description:xiii, 239 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789033690 (hard : alk. paper)
0789033704 (soft : alk. paper)