Marketing definitions : a glossary of marketing terms /

Bibliographic Details
Corporate Author:	American Marketing Association. Committee on Definitions
Other Authors:	Alexander, Ralph S. (Ralph Samuel), 1893-1985
Format:	Book
Language:	English
Published:	Chicago, Ill. : The Association, 1960.
Subjects:	Marketing > Terminology.

Description
Physical Description:	23 pages ; 23 cm.