Cover Image

Customer message management : increasing marketing's impact on selling /

Bibliographic Details
Main Author: Riesterer, Tim
Corporate Author: American Marketing Association
Other Authors: Emo, Diane
Format: Book
Language:English
Published: Mason, Ohio : Thomson South-Western, [2006]
Subjects:
Sales promotion.
Communication in marketing.
Value added.
Description
Item Description:"American Marketing Association."
Physical Description:viii, 178 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324313160