The AMA guide to the globe : managing the international marketing research process /
| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson Texere,
[2006]
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| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | "American Marketing Association; Racom Communications." |
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| Physical Description: | 314 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 307-308) and index. |
| ISBN: | 0324313314 (acid-free paper) |