New product forecasting : an applied approach /

Bibliographic Details
Main Author:	Kahn, Kenneth B.
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, Inc., [2006]
Subjects:	New products > Forecasting > Methodology. Product management.

Description
Physical Description:	xviii, 157 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 149-152) and index.
ISBN:	0765616092 (cloth : alk. paper)