Strategic public relations management : planning and managing effective communication programs /

Bibliographic Details
Main Author: Austin, Erica Weintraub
Other Authors: Pinkleton, Bruce E.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, Inc., 2006.
Edition:2nd ed.
Series:LEA's communication series.
Subjects:
Online Access:Table of contents
Description
Physical Description:xv, 411 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 389-399) and indexes.
ISBN:0805853804 (clothbound : alk. paper)
0805853812 (pbk. : alk. paper)