Strategic public relations management : planning and managing effective communication programs /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Inc.,
2006.
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| Edition: | 2nd ed. |
| Series: | LEA's communication series.
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| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xv, 411 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 389-399) and indexes. |
| ISBN: | 0805853804 (clothbound : alk. paper) 0805853812 (pbk. : alk. paper) |